Danny Boussi — Senior Partnership Manager
17 years building relationships that grow businss.Â
I help companies grow by connecting the right people to the right technology - and making sure they know how to use it.
I'm Danny, an ecosystem partnerships manager currently at TikTok, where I run both agency and API partnerships for TikTok One's Creator Marketplace. I've spent my career at the intersection of relationships, strategy, and technology — from managing creator marketing accounts to leading customer success and product marketing at a SaaS company, to now building the partner ecosystem around one of the most-used creator platforms in the world. I'm at my best when I'm close to the product, working across teams, and helping partners figure out how technology can solve their biggest problems.
What I Do
Technology evaluation, integration, and GTM | Product strategy, development, and lifecycle | Creator marketing technology and workflow subject matter expert | Diverse expertise in partner relations, account management, and content marketing
Partner Relations
Diverse expertise in partner relations and account management.
Drawing on years of experience managing complex relationships, navigating API ecosystems, and driving successful outcomes for a wide network of strategic partners.
Technology & GTM
Connecting technology to the people who need to use it.
From assessing tools to managing API partnerships to helping partners launch integrations that actually stick - this is the work of making sure it goes to market in a way that holds up.
Creator Economy
17 years inside creator marketing — across agencies and SaaS platforms.
Deep familiarity with the tools, the workflows, and the gaps. If you're building for brands, agencies, or creators, that experience matters.
Partner Lifecycle
A partnership doesn't start at the signature - it starts at onboarding.
That means building onboarding that works, staying close enough to spot problems before they become churn, and being the person in the room who advocates for what partners need.
Product Strategy
Translate what partners actually need into feedback that shapes something real.
Good products get better when the right outside perspective gets in early. Working closely with product and engineering teams, the goal is always the same.
Relationship Management
Knowing how to work the room - with clients, executives, and cross-functionals.
Whether it's managing a complex account, running a content program, or aligning stakeholders who don't naturally agree, the job is the same: keep things moving.
Career Highlights
2023–Present3
TikTok
Ecosystem Partnerships Manager, TikTik OneAPI + Agency Success
- Scale the global creator ecosystem by managing API and agency partnerships, driving technical integration and GTM excellence.
- Act as a cross-functional leader, bridging the gap between external partners and internal product engineering teams to optimize TikTok One infrastructure.
- Defined agency success metrics and workflow best practices for one of the world's largest creator platforms.
2017–2022
Julius
Head of Customer Success &Â
Head of Product Marketing
- Built the customer success infrastructure from zero, establishing health scoring and strategic renewal playbooks for a leading SaaS platform.
- Led GTM strategy for product marketing, including competitive positioning and narrative development during the full SaaS lifecycle.
- Drove client retention and expansion by turning product technicality into clear business value for partners.
2009–2017
Various Agencies
Senior Account Manager, Account Lead
- Orchestrated large-scale creator campaigns for global consumer brands across CPG, retail, and lifestyle sectors.
- Pioneered workflow efficiencies that set agency standards for client success and creator relations management.
- Mastered the intersection of content marketing and account management, leading high-performing teams in fast-paced agency environments.
Featured Projects
Building the TikTok Creator Marketplace API Ecosystem
Turned a technical API capability into a network of active partnerships. Acted as the connective tissue between platform developers and internal product engineering teams.
Building Customer Success at Julius — 0 to Function
Stood up the entire CS function from scratch, defining playbooks and health scoring models. Used CS insights to inform product marketing and lifecycle strategy.
Agency Partnership Management at Scale
Managed agency partnerships focused on helping agencies maximize platform value through feature education and building deep internal connections for key initiatives.
What people say
"Danny is one of those rare partnership leaders who truly understands the technical side of the ecosystem. He bridge the gap between product and business effortlessly."
Sarah Jenkins
VP of Partnerships, Global Tech Platform
"Working with Danny on the Creator Marketplace API was a game-changer. His ability to navigate complex agency relationships saved us months of friction."
Mark Chen
Lead API Architect, Creative Systems
"Danny builds trust instantly. He doesn't just manage a portfolio; he cultivates a community of partners who feel genuinely supported and educated."
Elena Rodriguez
Director of Creator Strategy, Lifestyle Agency Group